World Champion Product and Graphics

The Santa Cruz Syndicate team, one of King’s long time sposorships, won the Downhill mountain bike world championship for 2025. To mark the occasion, we produced a one-off set of custom painted hubs featuring the UCI world champion stripes, and created assets featuring these hubs as graphic tie-ins on the Chris King website. These hubs were rushed to Europe, and installed on the World Champion Jackson Goldstone’s bike for the next World Cup race, and featured heavily in media coverage at the event. The lifestyle images and on-bike images seen here are by photographer Sven Martin.